For Leagues

Your members
deserve better yield.

Credit union leagues are the most effective channel to reach member CUs. Partner with LifeNotes™ to deliver tangible financial value — bulk portfolio analysis, education programming, and measurable ROI for your members.

Most member credit unions have life insurance on the books. Few are getting the most from it.

100+Credit unions in the trust
28States represented
$550MAssets under management
22Carriers in the pool

Partnership Value

Deliver measurable financial value to your member credit unions.

Most credit unions in your league hold CUOLI or split dollar on their books — and LifeNotes is the trust 100+ credit unions across 28 states already use to convert those positions into fixed-duration yield. Those that hold CUOLI typically earn 3-5% and carry split dollar loans for 30+ years. Your league can be the channel that delivers the conversion to your members.

A LifeNotes league partnership gives you a concrete, quantifiable benefit to offer member CUs: better yield, shorter duration, and competitive executive benefits — backed by institutional-grade trust infrastructure with 100+ credit unions already in the program.

What Leagues Deliver
Yield Improvement
CUOLI from 3-5% to SOFR+270bps (6-7% at current rates)
Duration Reduction
Split dollar from 30+ years to 10, 15, or 20-year fixed exit
Executive Benefits
Competitive SERP and CASD plans with built-in exit strategy
Governance Support
Board-ready materials and 3-meeting approval framework

Member CU Benefits

What do member credit unions get from LifeNotes?

Portfolio Analysis

Free analysis of existing CUOLI and split dollar programs showing yield improvement potential, duration reduction, and balance sheet impact specific to each member CU.

Yield Enhancement

CUOLI moves from traditional 3-5% to SOFR+270 bps. CASD programs get defined-term exits with 0%, 1%, or 2% yield depending on term length.

Executive Benefits Design

New SERP, CASD, and 457(f) plans designed to compete with banks and corporates. Retention vesting, succession planning tools, and defined exit through the trust.

Board Education

Governance-framed education for member CU boards. NCUA Letter 20-CU-09 compliance, fiduciary context, and a structured 3-meeting approval process.

Risk Diversification

Policies pooled across 600+ policies and 22 carriers with average COMDEX score of 95. Risk diversification no single credit union can achieve independently.

Regulatory Readiness

Full due diligence package and independent audit trail, with documentation ready for state and federal examiner review.

Bulk Analysis

Analyze your entire membership base at once.

LifeNotes can perform bulk analysis across your member credit unions to identify aggregate improvement opportunities. This gives your league a data-driven view of the total value you can deliver — and gives each member CU a personalized report.

  • ✓Aggregate yield improvement across all member CU portfolios
  • ✓Individual CU reports showing specific financial impact
  • ✓Total balance sheet exposure reduction across the league
  • ✓Prioritized outreach list based on improvement potential
Request Bulk Analysis
What the analysis covers
01Portfolio Inventory

Catalog of all CUOLI and split dollar programs across member CUs, with current yield and duration profiles.

02Improvement Modeling

CU-by-CU modeling showing yield improvement (3-5% to 6-7%), duration reduction, and balance sheet impact.

03Aggregate Impact

League-wide summary of total improvement opportunity — the number you present to your board and members.

04Implementation Roadmap

Prioritized plan for rolling out LifeNotes across member CUs, starting with highest-impact opportunities.

Conference & Education

How does LifeNotes integrate into league programming?

Conference Presentations

Expert-led sessions on executive benefits, CUOLI optimization, and board governance. Topics calibrated to your audience — CEOs, CFOs, or board members.

Board Education Workshops

Hands-on workshops for credit union directors covering NCUA Letter 20-CU-09, fiduciary duty, and the governance framework for executive compensation decisions.

CEO Roundtables

Peer-to-peer sessions where credit union CEOs discuss compensation strategy, succession planning, and the financial mechanics of benefit programs in a confidential setting.

CFO Masterclasses

Technical deep-dives on balance sheet impact, yield optimization, duration management, and the accounting treatment of trust certificates vs. traditional CUOLI.

Webinar Series

Ongoing virtual education for member CUs. Monthly or quarterly programming that keeps executive benefits and portfolio optimization top of mind year-round.

Custom Content

League-branded whitepapers, one-pagers, and educational materials your team can distribute to member CUs. Your brand, our expertise.

The League Advantage

Leagues are the most effective channel to reach credit unions.

LifeNotes treats the credit union league as the highest-leverage partnership channel — leagues already serve as the trusted authority their members rely on for vetted financial programs. When a league endorses or partners with LifeNotes, member CUs engage at a fundamentally different level than cold outreach. That trust converts into measurable financial value for every member.

Trusted Introduction

Member CUs engage differently when the league makes the introduction. You are their trusted advisor — not a cold call. That trust shortens evaluation cycles and increases adoption rates.

Measurable League ROI

Track aggregate yield improvement, duration reduction, and new executive benefit programs across your membership. Quantifiable value you can report to your own board.

Competitive Differentiation

Not every league offers this. A LifeNotes partnership gives your league a tangible financial benefit that differentiates you from competing organizations and adds real value to membership.

Scalable Model

Whether your league has 20 members or 200, the partnership scales. Bulk analysis, education programming, and implementation support adapt to your membership size and structure.

Let's explore a partnership.

Bulk analysis, conference programming, and a measurable benefit for every member CU. Let us show you what the numbers look like for your league.